The hottest publishing market in Japan is warm yet

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Japan: the publishing market has a high pore volume. Before the 1990s, the Japanese publishing market had a continuous growth, and reached a peak of 2.66 trillion yen in 1996, but then fell year after year, falling to less than 2.5 trillion yen in 1999, less than 2.4 trillion yen in 2000, and less than 2.3 trillion yen in 2003, a decrease of 16.1% over 1996. After seven consecutive years of cold winter, the Japanese publishing market recovered somewhat in 2004, with sales of 2.24 trillion yen, an increase of 0.7% over the previous year. Although the growth rate is very limited, it is the first increase in eight years. Among them, the sales volume of books was 943billion yen, an increase of 4.1% over 2003, and the sales volume of magazines was 1.3 trillion yen, a decrease of 1.7% over 2003. However, the good times did not last long. In 2005, the Japanese publishing market fell again, and the sales volume fell to less than 2.2 trillion, which was a new low

the obvious increase in book sales was the reason for the warming of the Japanese publishing market in 2004, which constituted considerable commercial benefits. In this year, the sales of seven books, including Harry Potter and the undead knights, exceeded 1million copies, contributing to a 4% increase in book sales in Japan over the previous year, which was also the first increase in book sales in Japan since 1997. However, this growth could not be maintained. In 2005, the sales volume of Japanese books decreased to 920 billion yen, a decrease of 2.5% over 2004, and its share in the Japanese publishing market decreased slightly from 42% in 2004 to 41.9%. The sales volume of the magazine has been declining since 1998, from 1.56 trillion yen in 1997 to 1.48 trillion yen in 1999, 1.38 trillion yen in 2001, 1.32 trillion yen in 2003, 1.3 trillion yen in 2004, and 1.28 trillion yen in 2005. In 2005, the monthly sales volume was 990.5 billion yen, a decrease of 0.1%. The weekly sales volume was 28. The expansion of production capacity by customers will not release 6.2 billion yen all at once, a decrease of 7.1%, accounting for 45.1% and 13% of the Japanese publishing market respectively

the sales volume of publications in 2005 totaled 3.61 billion copies, a decrease of 3.0% from 3.72 billion copies in 2004. The sales volume of books was 73844 million, a decrease of 1.3% over the previous year; The magazine sold 287325 million copies, a decrease of 3.3% over the previous year. Among them, the monthly magazine was 189343 million copies, a decrease of 1.5%, and the weekly magazine was 97982 million copies, a decrease of 6.6%

Japan's print trade volume was 1474 in 2004. Static experiments were carried out with standard electronic universal testing machine, with a slight increase over 2003. Among them, the import volume was 104.2 billion yen and the export volume was 43.2 billion yen. The import volume of books and periodical printed matter (newspapers, magazines, etc.) accounts for more than half of the total import volume of printed matter in Japan, which was 53 billion yen in 2004. Followed by commercial printing materials, with an import value of 28.6 billion yen, and packaging printing materials, with an import value of 11.6 billion yen. Among the printed products exported, packaging products are 14billion yen, books are 12billion yen, and commercial printed products are 11.9 billion yen

source: China Publishing News

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